1974
Founded
Started as Rainbow Ridge before becoming Cherry Blossoms online.
About Blossoms
Since 1974
With a pioneering spirit, the company became the first American-owned enterprise to establish a globally recognized online dating site fostering friendship, love, and marriage connections.
Boasting accreditation as a reputable and responsible business, Blossoms Dating is steadfastly committed to integrity.
Cherry Blossoms is the oldest Dating Company in the world. Established on February 22, 1974, as a pen-pal catalog called “Rainbow Ridge”. The purpose was to help men in the United States find companionship, love and marriage with women from other countries. In 1995 our website was released to convert from a paper publication to electronic and expand our reach to men from all over the world with women from Asia, particularly in the Philippines.
What makes the brand distinct
Blossoms is not trying to look like a disposable dating app. The differentiator is continuity: decades of operating history, a clear international niche, and a more deliberate approach to matching. If you want the practical side of that trust story, see Dating Safety or browse the FAQ guide.
Brand markers
1974
Started as Rainbow Ridge before becoming Cherry Blossoms online.
50+
Decades of matchmaking history across pen-pal, web, and mobile eras.
Global
Built to connect international members with Filipina and Asian singles.
Timeline
1974
Cherry Blossoms is the oldest Dating Company in the world. Established on February 22, 1974, as a pen-pal catalog called “Rainbow Ridge”. The purpose was to help men in the United States find companionship, love and marriage with women from other countries. In 1995 our website was released to convert from a paper publication to electronic and expand our reach to men from all over the world with women from Asia, particularly in the Philippines.
Early web
With a pioneering spirit, the company became the first American-owned enterprise to establish a globally recognized online dating site fostering friendship, love, and marriage connections.
Today
Cherry Blossoms Dating, a proud hallmark of over 50 years in the dating industry, stands unparalleled as the world's premier, most trustworthy, and highly successful Filipino, Asian, and International dating platform.
How Blossoms works as a brand
While the dating site is affectionately referred to as "Cherry Blossoms" or "CB" by the Baby Boomer and Generation X demographic, the millennial generation has rebranded it as "Blossoms Dating" and further shortened the moniker to simply "Blossoms." This transformation in naming reflects the shifting cultural dynamic and the continued evolution of the site's relevance to contemporary society.
Blossoms Dating offers various services to help members find a match, including a search function that allows members to filter their search results by criteria such as age, location, and interests.
The site also provides various resources and tools to help members navigate the dating process, including articles and advice on topics such as writing a good profile, communicating effectively with potential partners, and avoiding common pitfalls of online dating.
Blossoms Dating prioritizes the human-centered approach and is dedicated to fostering real and meaningful connections between its users. This is achieved through several vital strategies emphasizing the importance of personal relationships, human judgment, self-expression, community building, and responsible moderation.
Visual language
The imagery is less about glossy performance and more about warmth, sincerity, and real-world connection. That tone helps the brand feel older, steadier, and more credible. For current advice and relationship stories, visit the Blossoms blog.
Inside the company
A bit more about Cherry Blossoms Dating brand
Cherry Blossoms Dating, a proud hallmark of over 50 years in the dating industry, stands unparalleled as the world’s premier, most trustworthy, and highly successful Filipino, Asian, and International dating platform.
With a pioneering spirit, the company became the first American-owned enterprise to establish a globally recognized online dating site fostering friendship, love, and marriage connections.
Boasting accreditation as a reputable and responsible business, Blossoms Dating is steadfastly committed to integrity.
Cherry Blossoms is the oldest Dating Company in the world. Established on February 22, 1974, as a pen-pal catalog called “Rainbow Ridge”. The purpose was to help men in the United States find companionship, love and marriage with women from other countries. In 1995 our website was released to convert from a paper publication to electronic and expand our reach to men from all over the world with women from Asia, particularly in the Philippines.
While the dating site is affectionately referred to as “Cherry Blossoms” or “CB” by the Baby Boomer and Generation X demographic, the millennial generation has rebranded it as “Blossoms Dating” and further shortened the moniker to simply “Blossoms.” This transformation in naming reflects the shifting cultural dynamic and the continued evolution of the site’s relevance to contemporary society.
Blossoms Dating offers various services to help members find a match, including a search function that allows members to filter their search results by criteria such as age, location, and interests.
The site also provides various resources and tools to help members navigate the dating process, including articles and advice on topics such as writing a good profile, communicating effectively with potential partners, and avoiding common pitfalls of online dating.
Blossoms Dating prioritizes the human-centered approach and is dedicated to fostering real and meaningful connections between its users. This is achieved through several vital strategies emphasizing the importance of personal relationships, human judgment, self-expression, community building, and responsible moderation.
Blossoms Dating prioritizes personal connections by providing features such as video calls, in-app messaging, and user-generated content that allow users to connect and interact meaningfully. By highlighting the role of human judgment, our site empowers users to make informed decisions about who they choose to communicate with. Additionally, our site provides opportunities for self-expression, allowing users to showcase their personalities and individuality through their profiles and interactions with others.
Blossoms Dating incorporates human review, with a team of moderators who review profiles and interactions to ensure compliance with community guidelines and address inappropriate behavior, promoting a safer and more positive environment.
Blossoms today
The brand advantage is not novelty. It is continuity, trust, and a clearer expectation that the people joining are there for something serious. People exploring specific cities can also start from the locations directory.